graphic designer ✨ & horse girl ♥ just south of austin, texas ☀
North Texas Giving DayLDWW2024Horizontal Primary Lockup + Brand PatternFull Color Primary LockupsLogo ColorsColor PaletteBrand PatternsWebsite HomepageWebsite Homepage (cont.)Website About PageSocial Content TemplatesEmailSupported by Communities Foundation of Texas, North Texas Giving Day is the largest community-wide giving event in the nation, and in 2024 we created a new brand identity for the initiative. I collaborated with our team’s art director to design the NTGD logo, which pays homage to the CFT brand with a double flag motif built into the “G.” A flattened version of the CFT flags was used in the full-color NTGD lockups and also became the basis of many of the brand patterns, which allowed the NTGD brand to stand alone with a fresh identity while still feeling tied to the legacy of CFT.