graphic designer ✨ & horse girl ♥ just south of austin, texas ☀
Mayo Clinic LaboratoriesLDWW2023LinkedIn Paid ContentInformational BrochureLanding PageLanding Page (cont.)Banner AdsDirect MailerColor Treatments for SpecialtiesConceptual ArtConceptual Art (cont.)With the world’s most sophisticated test catalog and over 50 years of expertise and knowledge, Mayo Clinic Laboratories is advancing the landscape of biopharma. We leaned into that focus and specialization to drive the campaign concept. I worked closely with our team’s art director to build out each touchpoint, from print to digital. Soft focus macro shots, blur galleries, glassmorphism, and halftones convey the idea of focus and finding clarity through research.
Before arriving at our chosen direction, I created a series of conceptual graphics (seen at end of project) with curated stock photography and placeholder headlines to inform how the final campaign would come together.